GUM is a funny name for Moscow's most famous department store. Short for "Glavnyi Universalnyi Magazin" - or Main Department Store - GUM is also known by its old name, State Department Store. This 19th century shopping center was originally known as the Upper Trading Rows, and has been associated with the buying and selling of goods since its establishment except for a period during Stalin's rule when its interior was used as office space.
GUM's central location - right on Red Square makes it an unmissable Moscow landmark. Its architectural style allows it to blend in with the nearby buildings, though its interior is fully modern. Well-known European brands have boutiques in GUM, and many of them sell upscale goods. Whether you want to shop or merely gawk, it's worth visiting GUM to get a better appreciation for this long-time Moscow fixture.
Other GUM Attractions:
Every winter, one of the best-known Moscow ice skating rinks is erected outside of GUM. GUM is also popular during winter for another reason: the Christmas decorations at the Main Department Store. For visitors to Red Square, GUM is also a good place to get out of the heat during summer or get a bite to eat.